JB Colletta joined the Product team in 2024. His role includes prioritizing and justifying new investments across product and market portfolios to support ACST's purpose - providing solutions that solve valuable operational, relational, and educational church needs in the most personalized ways.

Prior to ACST, JB held product leadership positions with startups, large enterprises, and consulting organizations. He is highly accomplished in many industries, especially in SaaS, where he brings a quantitative, systems-oriented approach to developing and measuring product market fit.

JB, his wife, and seven children live in the suburbs of Atlanta, Georgia. Outside of work, he likes to roast his own coffee beans, jam on the guitar with friends, and volunteer at his church.