Your church has more data than ever before, but are you using it to its fullest potential? Join us to see how combining your data with MissionInsite (MI) insights and American Beliefs Study (ABS) data creates a richer understanding of your congregation and community. We will explore two real-world congregation examples. We will show how enriched data can uncover new opportunities for engagement, outreach, discipleship, and ministry planning. You'll see how these insights translate into practical actions your church can take -- not just reports to review. This interactive session is designed to spark conversation. Along the way, we'll ask for your feedback on the information presented, discuss how your church might use similar insights, and explore additional ways this data can help churches better serve their communities.