How do you measure the health and effectiveness of a ministry? Is attendance enough, or should you look deeper? In this interactive session, we'll explore how churches can use data to better understand ministry's impact, identify opportunities for growth, and make informed decisions about where to invest their time and resources. Through practical examples and panel discussion, we'll examine both internal measures—such as membership engagement, participation, serving, and discipleship—and external measures, including community outreach, missions, and ministry impact beyond your church walls. You'll also discover how tools like engagement reporting and mission-focused solutions can help turn information into action.