As Director of Product Strategy, JB Colletta prioritizes and justifies new investments across products in support of ACST's mission to be a trusted partner in the daily ministry life of every church. He brings deep experience across industries — especially SaaS — along with a quantitative, systems-oriented approach to developing and measuring product effectiveness. That same conviction shows up outside of work: JB and his family strongly believe in giving back to the communities where they live. He has served on Boards of Directors in various roles for over 18 years, including a current role at his church leading a "cultural movement" to foster intentional discipleship and build vibrant faith communities through data-driven planning and deep accompaniment.